I Expect You to Die 2: John Juniper’s Logo

With I Expect You to Die 2 now officially out on Oculus Quest, Rift, PSVR and Steam, to celebrate, I’ll be continuing to post my work from the game and discussing the process. :)
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Part of the world building for this game included giving the the main character, John Juniper, his own logo.
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This went through a LOT of iterations, from my first initial concepts to get the look and feel we all felt best fit the character, to what we wanted to indicate about him. In my experience, logos always take a lot of iteration because they represent so much about the game, character or company they’re made for. So if you’re ever working on a logo just go into it expecting it to take more time than usual.
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I played around with a lot of various ideas using J’s, masks, crowns and elaborate filigree to represent the extravagance of the character, his fascination with masks, how he sees himself, etc.
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With logos, I start in black and white. I like to start with the simplest form as it helps me create concepts. And Logos are used in a variety of ways in marketing, prop design, etc, and often get applied as a single color, so I want to make sure the logo reads clearly even when used in its simplest form.
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After the team narrowed it one down to 3 designs, we felt strongest about (H2, I2 and P2 in the pics above), We ended up with the final design variation being the outer frame of H2 and made the centerpiece one large mask instead, and I went on to redraw and vector it.
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It was so satisfying that we now had a logo that we all felt strongly represented JJ.
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You can see this logo used all over the game, in a variety of applications - printed material, embroidered into furniture, and even sculpted into parts of John’s house.
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When you play the game, try seeing how many places you can find it! It was a long process, but well worth it. :)